Elena Synyshyna

I’m a B2B marketing and growth leader with 15+ years of experience across technology, SaaS, healthcare and international markets. Over the years, my work has naturally expanded beyond traditional marketing into the wider revenue engine — how Marketing works with Sales, where prospects get stuck, what affects conversion and pipeline, and what can be improved or automated. I’m hands-on and enjoy working across strategy and execution, including demand generation, GTM, positioning and content, paid and organic acquisition, SEO/GEO, CRM and marketing operations, analytics, sales enablement and automation. I’m comfortable leading people and coordinating cross-functional work. I’ve managed and supported team members, worked closely with Sales, Product and technical teams, and coordinated external agencies, freelancers and partners. My leadership style is collaborative and results-oriented: clear priorities, ownership and accountability. More recently, I’ve focused heavily on AI and automation. In my current B2B SaaS role, I built what we internally call our “AI brain” — a revenue intelligence framework connecting marketing, sales, CRM, customer and operational data to identify pipeline opportunities, churn risks and areas for improvement. As a fractional marketing leader, I’m particularly interested in B2B companies that need someone to look at the whole commercial system, identify what is and isn’t working, establish priorities, and connect marketing more directly to pipeline and revenue. I enjoy asking questions, bringing structure to the mess, and then actually helping build what comes next. You can learn more about my approach and work at lenarevenue.com.