Emma Perrotta

I build marketing engines that turn growth into revenue. I’m a Marketing & Growth leader with 15+ years of international experience across technology, consumer, healthcare and high-growth businesses. I’ve scaled platforms to 220M+ users, owned €6.5M budgets and P&L, led teams of up to 25 people, worked across 17 markets, and delivered results including +376% online sales and 86% lower CPL. My strength is operating at the intersection of strategy, marketing and commercial performance. I work across positioning, GTM, product marketing, acquisition, lifecycle, retention, conversion and revenue growth, connecting the dots between customer needs, product value and business outcomes. I’m particularly effective when a business needs to build, fix or scale its marketing engine. I get close to the data and the customer, identify what is actually driving—or blocking—growth, and then build the strategy, systems, processes and teams needed to create measurable impact. I bring a hands-on, commercially minded approach and can operate as a fractional CMO, Growth leader or senior GTM advisor when a company needs experienced leadership without a full-time executive commitment.