Maciej Niedzielski

Global digital growth and customer engagement leader with 12+ years of experience building and scaling marketing, CRM, lifecycle, retention and customer value capabilities across 60+ markets. I have led international teams of 20+ people and managed complex, multi-market growth programmes spanning digital acquisition, CRM, loyalty, retention, automation, analytics and MarTech. My experience combines strategic leadership with strong commercial accountability, including ownership of multi-million budgets and programmes contributing to $220M+ in annual revenue. I specialise in helping companies connect acquisition, customer engagement and retention into one measurable growth system. My core areas include digital growth strategy, CRM and lifecycle transformation, CLTV optimisation, loyalty and subscription models, marketing automation, performance marketing, customer analytics, MarTech and AI-enabled growth. I work particularly well with businesses that are scaling internationally, building a new growth capability, restructuring fragmented marketing and CRM teams, or need senior leadership without immediately hiring a full-time CMO. As a fractional executive, I can support leadership teams with strategy, operating model design, team leadership, growth economics, KPI frameworks, vendor and technology decisions, and execution governance — while enabling internal teams to own day-to-day delivery.