Nikolai Evans

I'm a hands-on Product Design leader with 25+ years' experience building and scaling multidisciplinary design organisations in complex, multi-brand environments. I have a proven track record of transforming product teams from feature-led delivery to customer and outcome-driven models — with a consistent emphasis on craft quality as the distinction that takes it beyond functional to true excellence. I operate at executive level across B2C and B2B platforms, partnering with product, technology and commercial leadership to define strategy, drive growth and embed high-performing design practices at scale.