Paula Righetti

I'm a brand and marketing leader with 15 years spanning global agencies (VML Y&R / WPP) and senior in-house roles at high-growth fintech and tech companies. I build and lead brand and marketing functions end to end: strategy, positioning, creative direction, integrated campaigns, media, and measurement. Most recently I was Head of Global Brand & Media at Qonto, where I owned brand and media across four European markets, built and led an in-house team of seven, directed agencies like Dentsu and McCann, and managed a ~€27M annual media budget. Before that, at SumUp, I led a full brand repositioning and drove aided awareness to record highs across Europe. Earlier, I shaped global platforms for Unilever brands including Hellmann's, Dove, and Knorr. For the past two years I've worked fractionally through a consultancy, advising founders and leadership teams at companies like Henkel, BMW, and Siemens. I love this way of working: embedding quickly, getting to the heart of a brand problem, and giving teams senior firepower exactly when they need it, without the overhead of a full-time hire. I'm looking to take on select fractional CMO and brand advisory engagements.