Saielle DaSilva

Product leader who builds. Fifteen years from designer to VP and interim CPO, most recently owning an 8-figure P&L across data platforms, AI and retail media at Sainsbury's, where I launched Nectar360 Pollen, the AI-powered advertising platform that did over £100m in year-one revenue. I work fractionally as a CPO or Head of Product: product strategy, org design, and taking companies through what AI-native working actually demands - in go-to-market and pace, not just engineering. I ship my own code and run agentic systems in production; my own products (Friday, Familiar, Kernic) are built and marketed by AI agents I direct. Career highlights: - Built and scaled Cazoo's 65-person Product and UX organisation from zero through hyper-growth to a $7.8B IPO, and founded its internal operations division (support costs down 3.5x in 18 months) - Global VP Product and Design at StepStone: shipped three of Europe's earliest LLM products in recruitment, churn down 31%, 4x new ARR in B2B SaaS - Interim CPO at Herd: founding product hire, set strategy, stack and go-to-market from zero, 450% MRR growth in 90 days - Head of Product and Design at Quorso: AI co-pilot for retail managers, 400% revenue growth in 6 months Former Mind the Product trainer (150+ PMs coached, co-created the product leadership course), keynote speaker (Mind the Product London, Turing Fest, Business of Software), board member at Spectra. Founder of Helicase. London-based, US citizen with UK Indefinite Leave to Remain.